In our project, every design decision is led by intention; has a why behind it. I'm not just creating something that's easy on the eye, I make sure each element has a meaning.
DISCOVERY
QUESTIONNAIRE
RESEARCH & STRATEGY
PRIMARY LOGO
FONT PAIRING
COLOR PALETTE
MOODBOARD
BRAND GUIDELINES
—
SECONDARY LOGO
SUBMARK DESIGN
BRAND ICON
PATTERN
LETTERHEAD
BUSINESS CARD
THANK YOU CARD
—
INVESTMENT
$1600
A perfect package for making a lasting impression with every interaction.
DISCOVERY
QUESTIONNAIRE
RESEARCH & STRATEGY
PRIMARY LOGO
FONT PAIRING
COLOR PALETTE
MOODBOARD
BRAND GUIDELINES
—
SECONDARY LOGO
SUBMARK DESIGN
BRAND ICON
INVESTMENT
$1250
The most popular package that offers a strong foundation for your brand.
DISCOVERY
QUESTIONNAIRE
RESEARCH & STRATEGY
PRIMARY LOGO
FONT PAIRING
COLOR PALETTE
MOODBOARD
BRAND GUIDELINES
INVESTMENT
$1100
This collection is for those who are in need of a standalone logo design with core branding essentials.
With each design choice, I make sure that customers experience a genuine sense of belonging with your brand. It's all about building trust and fostering connections in every interaction. A meaningful, elevated, bespoke experience that sets you apart and attracts your customers to come back time and time again.
The process starts with a simple Inquiry Form for you to fill out. From there, we’ll connect — we either schedule a 30-minute Discovery Call or exchange messages, to discuss project details, your brand, scope, deliverables, and timeline. This helps us align our understanding and set the stage for the project.
After our conversation, I’ll prepare a Project Proposal, outlining the scope, timeline, and costs based on everything we've discussed. You'll also receive a contract and the first invoice (50% deposit). Once the contract is signed and the deposit is taken care of, I'll share a link to your personal Client Portal.
In the Client Portal, you’ll find a Discovery Questionnaire. I will begin by asking a thorough but concise series of questions to better understand your brand. We'll explore your values, goals, aspirations, and unique point-of-view. This step is all about brand exploration so we can build something that feels authentically you and speaks to your audience.
Based on the discovery phase and own research I will develop and we will discuss the Creative Direction. This will include curated moodboards to visually communicate the style, tone, and overall aesthetic. This is the launching point for how we design your brand identity. Also, we’ll have both a verbal and visual checkpoint before moving forward.
The design phase typically takes around 2-5 weeks. During this time, I explore various creative ideas and present you with 2 design concepts, explaining the creative process and how the design aligns with your goals. We’ll go through up to 3 rounds of refinement on the chosen logo concept to ensure it feels just right. Then, we move on to any collateral pieces if needed.
Once the design is finalized and approved, I’ll prepare the final invoice. After the payment is received, I’ll share a well-organized folder with all the design files you need to launch your brand into the world. You will also receive Brand Guidelines to help you effortlessly convey your brand's unique identity anywhere you need.
IS CUSTOM BRANDING WORTH THE INVESTMENT?
Choosing to invest in professional branding is one of the most important decisions for your business. Today, people are drawn to more than just products—they look for authenticity, connection, and shared values.
A strong, memorable brand helps you stand out and build a deeper bond with your audience.
Thoughtful branding also lets you confidently set prices that reflect your true value and frees you from the stress of constant rebranding, so you can focus on what you love.
PAYMENT PLAN
You are welcome to pay the full amount upfront, or we can split it into two installments—whatever feels best for you. If you choose to break up the payment, a 50% deposit will secure your spot, and the remaining 50% will be due once your project is complete.
Both! I'm delighted to work with a diverse range of clients, including those just stepping into the business world, ready to lay a solid foundation for their future success, as well as seasoned entrepreneurs with their sights set on reaching out to a higher-end clientele.
WHAT HAPPENS AFTER MY INQUIRY?
I will get back to you within 24-48 hours to let you know if I can help with what you’re looking for, and I’ll be happy to answer any questions you may have.
If we are a good fit, we’ll schedule a 30-minute Discovery Call or exchange messages—whichever you prefer—to make sure we're perfectly aligned. Once we’ve covered that, we can dive fully into bringing your brand to life.
HOW LONG DOES THE PROCESS TAKE?
Most projects take approximately 2–5 weeks to complete, depending on their complexity, the number of revisions, and the pace of feedback. The premium package may take up to six weeks to ensure your brand gets the time and attention it deserves.
FINAL DELIVERABLES
You’ll receive your logo designs and brand elements in up to two color combinations of your choice. The logo files will be provided in formats ready for both web and print, including .ai, .eps, .pdf, .psd, .png, and .jpg, so you’ll have everything you need for any situation.
BRAND GUIDELINES
As part of your branding package, you will also receive Brand Guidelines. This will include details like font selections, hierarchy, and color hex codes. These guidelines will help you keep your brand consistent and make it easy to showcase your brand’s unique personality wherever you need to.
At the start of our collaboration, I will send you an in-depth questionnaire and we will discuss the Visual Direction, ensuring we are on the same page from the very beginning. I'm dedicated to going above and beyond to bring your vision to life in the most authentic way.
If, for any reason, you are still not completely happy after three rounds of refinement, I am here to continue the process at my current hourly rate. However, in 99% of cases, three refinement rounds prove to be more than enough to meet clients' expectations.
I am not currently offering website design services. However, every branding package comes with Brand Guidelines to help you easily update your website or any template you choose.
These guidelines include things like font selections, hierarchy, and color hex codes, all designed to help you keep your brand’s look and feel consistent. With this guide in hand, you’ll be able to effortlessly showcase your brand’s unique personality even on your website.
✓ Sophisticated branding that tells your story
✓ Reaching consistency across all brand touchpoints
✓ Investing in growing your business dreams
✓ Value professional guidance & industry experience
✓ Care, honesty, mutual respect, and hard work
✗ Just a logo, not a full brand experience
✗ Preferring rushed design over thoughtful work
✗ Trying to reach anyone & everyone
✗ Expecting results without proper communication
✗ Prioritizing price over value
brand that gets loved, seen and remembered.