BRAND KEYWORDS
Polished, Professional,
Clean, Approachable
The work for Tracy combines sophisticated type selections with a custom monogram, elevating the professional image and establishing a memorable presence in the industry.
Polished, Professional,
Clean, Approachable
We set out to create a logo design that is subtle and distinct from typical law-related logos. Moreover, a design that would uplift the client's name recognition and make a lasting impression. After careful consideration, we settled on a monogram. By incorporating the client's initials, we made sure her name will always be at the center of attention.
Balancing formality and approachability. We aimed for a sleek and tidy look, putting a simple monogram front and center. Its clean lines and defined edges reflect the precision and trustworthiness valued in the legal field, creating a sense of reliability in potential clients.
Monograms carry a sense of tradition, sophistication, and exclusivity. By embracing this design element, we ensured that the logo possesses a timeless charm that will remain relevant for years to come.
We have selected a rich shade of blue as the primary color palette to strengthen the brand's message. Blue is frequently used to communicate trust, professionalism, and authority, making it a popular option for legal branding. Its calming and reliable characteristics are thought to instill confidence in legal services.
"Beautiful work and very easy to work with. It was a wonderful experience from start to end."