BRAND KEYWORDS
Premium, Minimal,
Strong, Nautical
A sleek branding, inspired by sailing on a windy ocean. Drawing from the allure of unexplored horizons and nautical elements, the design embodies a sense of freedom and the joy of shared experiences.
Premium, Minimal,
Strong, Nautical
Our priority was a logo design radiating a sense of togetherness and a premium feel. We employed a blend of shapes, symmetry, and color theory.
The circular shape, inspired by intertwined ropes, captures the joy of shared experiences and symbolizes unity and harmony. Symmetry creates visual balance, reflecting order and stability in yacht concierge services. Finally, a dark blue color palette adds exclusivity and sophistication, setting the tone for an extraordinary journey with the yacht concierge club.
The wordmark draws inspiration from the power and motion of flowing sails. The carefully crafted C and G letters bring a sense of excitement and movement to the design. With their pronounced serifs, the letterforms add a touch of sophistication and refinement, capturing the spirit of the exclusive brand and its clientele.
"It's exactly what I had in mind and more. Thank you for your great work."